See digital as a great added value.
GCI (Générale Continentale Investissements) is one of the leading investment companies in France with a presence on the market since 1975. Managed independently, GCI focuses on real estate and asset management. This group also owns many properties that it renovates before selling them. In order to attract a large number of potential buyers for its latest green building (called The New One), GCI will try to increase its added value by equipping the building with digital tools. To achieve them, the group will seek the help of Likeweb Agency.