Looking at many of the brand's advertising posters, I noticed that they still have similar characteristics and are recognizable by everyone. Starting with the unicoloured backgrounds on which is always placed, in the centre of the poster, the product that Nike wishes to highlight. This product is then retouched in order to convey to the public that it is not ordinary but rather extraordinary. So I decided that the shoe would be propelled by a natural push, giving the impression that it flies over the ground in a natural way. This, in my opinion, responds to the constraint of the futuristic aspect mentioned above. Of course, Nike advertising requires the use of the Futura font, an essential feature of its visual identity.